October 3, 2023

Chad Rubin was looking for a way to spice up his Amazon Listing for a vacuum hose. He struggled to come up with a catchy title that would make shoppers want to click on his hose instead of the countless others in Amazon’s vast marketplace.

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For help, Rubin turned to ChatGPT, an artificial intelligence chatbot that has gone viral since its launch late last year. They soon began experimenting with tools to accomplish tasks such as creating copy on their product pages. Rubin asked ChatGPT to “generate 5 highly clever and catchy headlines” for an infographic promoting his vacuum cleaner hose.

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“Airflow wrecking shit,” he said, reading one of chatgpt’s responses. “Never in a million years would I have thought of a vacuum hose.”

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As ChatGPT increasingly finds its way into use Advocate, physicians, Professor and their Student, it’s also showing its usefulness in the business world, especially for Amazon sellers seeking the tiniest bit of competitive advantage as they try to drive sales. Third-party merchants adopting ChatGPT say it can make selling on Amazon’s marketplace easier and more attractive.

a stream of Youtube video, Material And LinkedIn posts have touted the benefits of ChatGPT for Amazon sellers in recent months. e-commerce software providers such as jungle scout have also jumped on the bandwagon by integrating ChatGPT into their services.

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“This is one of those technologies that is going to fundamentally change everything we do in our lives,” said JungleScout chief of technology Stéphane Curiel, who previously spent a decade at Amazon in software development. “It’s so powerful.”

Curiel said it won’t be long before generative AI tools like ChatGPT become common productivity aides, similar to a calculator or spell check, helping busy businesspeople reduce daily grunt work.

ChatGPT has taken the technology industry by storm since being introduced to the public by OpenAI in November Microsoft-Supported startup Allegedly In talks with investors to sell shares at a valuation of $29 billion.

Millions of people are using free chatbots to do things like write fiction, create computer code, and edit resumes. Microsoft has incorporated the technology into its Bing search engine, while Google The rival chatbot Bard was introduced last month.

Investors are hitting the market with massive scrutiny even as the broader tech startup market suffers a 2022 slump. Last week, a 22-person pre-revenue startup called Character.AI, founded by two former Google employees, raised $150 million at a $1 billion valuation led by Andreessen Horowitz.

Hamza Amor, Amazon seller and founder of e-commerce consulting firm fussy penguinsposted TikTok videos showing how ChatGPT can help merchants find their next hit product.

Amor began experimenting with ChatGPT in December, releasing songs such as “Tell Me More About Yourself” and “What’s the Meaning of Life?” Ask questions like He then asked it to write short passages like a children’s story, and was impressed with the results.

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ChatGPT helped them improve their products when they asked the chatbot to summarize users’ likes and dislikes about an item based on a set of reviews. For an under-desk footrest, it suggested using different packaging and more durable materials, or considering offering multiple sizes and the ability to adjust the height of the footrest.

‘does it in seconds’

The software also assisted with the writing of some lists, a process that typically required hours of writing and editing.

“It does it with the tone you suggest, and does it in seconds,” Amor said. “That’s the part that was mind-blowing.”

ChatGPT’s handiwork has already yielded results for some users. Rubin said that after using ChatGPT to help with listings, the conversion rate, or the percentage of clicks on an ad that resulted in a sale, for many of his vacuum filters, coffee filters and air filters increased. For one product, the conversion rate increased from an average of 26% to 46% over an eight-week period.

Rubin sees an opportunity to further capitalize on the trend by giving other vendors a streamlined way to use it. This is important because third-party sellers are often competing and managing dozens, if not hundreds, of listings on Amazon at the same time. many new vendors Every day.

In 2021, Rubin started a pricing software company called profci, which has used AI in some of its features. Rubin said he plans to incorporate ChatGPT into a new tool that will help sellers quickly fix their product listings.

But despite the hype, there is good reason to be skeptical when it comes to ChatGPT’s effectiveness. The nascent technology has shown that it is prone to making mistakes and, in some cases, just making stuff up. ChatGPT learns to type by analyzing large amounts of information from the Internet, and it can get things wrong, a phenomenon AI experts call “hallucinations”.

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Aidan Duffy, a salesperson who also runs a consulting firm, turned to ChatGPT to help him improve the listings for one of his new products, a sauna backrest. Not only did the chatbot assist with writing bullet points on the listing, but it also suggested creating an adjustable backrest for tall or short users, which he said he considered getting built in.

Still, Duffy said he has some concerns about the accuracy of the technology. He recently used it for advice on the best way to import products from China, where his items are manufactured.

“It came back with a readable answer, but I see it as a baseline,” Duffy said. “It won’t do its job for you.”

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