October 7, 2022

by Anthony O’Goryinoff

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Bidstack Group Plc said on Tuesday that its strategy to accelerate business growth in the US has begun and Jude O’Connor has been appointed as Chief Revenue Officer.

The London-listed in-game advertising group said Mr O’Connor has over 20 years of experience in the technology sector, and is working with AdColony, Inc., one of the world’s largest mobile gaming monetization platforms. joined the company.

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Bidstack said its increased focus on the US market stemmed from the successful European implementation of its recent minimum two-year $30 million revenue commercial deal with Netherlands-based Azerian Group NV in December.

The company said it is actively focused on recruiting US-based sales, gaming and marketing professionals, and intends to promote its full product offering in the country.

“Bidstack has now grown sufficiently into a business that it is ready and able to tackle the vast, untapped opportunity for in-game advertising within the US market. Our plans are based on our recent significant advances in our technology. are based and we expect that they will drive meaningful additional revenue for the Group in the near to medium term,” said Chief Executive James Draper.

Shares were up 0.18 pence, or 4.7%, at 3.88 pence at 0821 GMT.

Anthony O. Write to Goriainoff at [email protected]

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