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Convenience store loyalty programs typically attract customers with rewards, discounts, and promotions to earn points. But as the digital revolution advances, many consumers find that these types of benefits are minimal, providing a massive table stake loyalty experience.
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Appealing to more customers than expected, transactional benefits are key to enhancing the Suvidha retail loyalty offering. Understanding what loyalty programs really want leads to deeper engagement and building affinity beyond rewards and discounts.
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In this research, we explore:
Convenience Loyalty Program Membership and Competition Customer Expectation of Facilitation Loyalty Program How Loyalty Program Members Incorporate Buyer’s Perspectives on Personalization Using the Loyalty Program and Communication with the Member
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The research was conducted by NACS, The Association for Convenience and Fuel Retailing + Bounties, a digital partner for the restaurant and c-store industries.
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