September 24, 2023

From a light-hearted trip to Italy with Jane Fonda, Candice Bergen, Diane Keaton, and Mary Steenburgen to a Ben Affleck-fronted espionage thriller, a slew of new movies trickle into theaters this weekend. However, the top two spots were once again claimed by Marvel and Mario.

In its second weekend, “Guardians of the Galaxy Vol. 3” from Disney’s DIS,
Marvel added $60.5 million from North American theaters, according to studio estimates on Sunday. This is a 49% drop from its opening, which is rare for major superhero films that are front-loaded and have large second weekend drops of 60% or more. As the shortest Marvel drop since the start of the pandemic, it also “answers”super hero fatigueis the question some floated last weekend. Including $91.9 million from international exhibitions, “Vol. 3” has grossed over $528.8 million worldwide.

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Second place went to “The Super Mario Bros. Movie,” Nintendo 7974,
Adapted from Comcast’s CMCSA,
Universal, with $13 million in its sixth weekend, brought its domestic gross down to $536 million. Families with young children had almost no other choice in theaters since Mario came into the picture, resulting in repeat viewings and its continued dominance at the box office, where it is still playing at 3,800 locations domestically. Is. Globally it is $1.2 billion.

With Chris Pratt at the helm of chart-topping movies, as the voice of Star Lord and Mario in “Guardians,” the debate has begun on how much of a draw is star power versus brand power.

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It was an especially crowded weekend for new films, both wide and limited opening across all genres and all qualities.

“The second weekend in May is traditionally very notable, as it bridges the gap between a big summer kickoff movie (“Guardians 3”) and the next big blockbuster (“Fast X”),” said senior media analyst Paul Dergarabedian. said to comScore. “Everyone in the business knew Guardians would dominate the weekend, but it provided an opportunity for a lot of movies out there that hit that sweet spot between the two giants.”

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,Book Club: The Next Chapterbested the chart with $6.5 million from 3,508 locations. The sequel, released by Focus Features over Mother’s Day weekend, reunites the cast with director Bill Holderman and his co-writer Erin Sims. The audience was overwhelmingly female (77%), Caucasian (59%) and over 45 (66%) and is expected to boost Mother’s Day and be a good holdover for the $20 million production. Older audiences usually don’t rush on opening weekends. The first film grossed $13.5 million in 2018 and has grossed over $104 million.

Meanwhile, Robert Rodriguez’s “Hypnotic” is bombing. The disappearance of a detective’s daughter starring Affleck reportedly cost $65 million to make. It went into the weekend with poor reviews (32% on Rotten Tomatoes) and limited marketing from distributor Ketchup Entertainment, earning just $2.4 million from 2,118 locations.

Other mid-level releases failed to make a big splash, including Charlie Day’s Hollywood satire “Fool’s Paradise”, which made $443,140 from 784 locations, and the anime-inspired “Knights of the Zodiac”, which made only $535,000 from 586 theaters. .

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“BlackBerry,” Matt Johnson’s well-reviewed picture about the rise and fall of the beloved smartphone starring Glenn Howerton and Jay Baruchel, got off to a bang with $473,000 from 450 theaters.

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It also launched his Yogi Berra documentary “It Is Not Over” in 99 theaters, earning $106,000.

Dergarabedian noted that several independent films finished with solid per-theater averages this weekend, including IFC’s “Monica” ($26,500 from two theaters) and Bleecker Street’s “The Starling Girl” ($27,736 from four theaters). Did.

“If you’re a movie goer, you have a lot to choose from now,” Dergarabedian said.

There was a lot of competition on the home screen too a michael j fox documentary Apple TV+ on AAPL,
For the Jennifer Lopez action picture “The Mother” on Netflix NFLX,
“Air”, which is still in the top 10 after six weekends in theaters, also made its Prime Video debut on AMZN,

Things are about to escalate in a big way when we enter “Fast X” next weekend. summer box office raceThat will be followed by the live-action “The Little Mermaid” on May 26.

Estimated ticket sales for Friday through Sunday in US and Canadian theaters, according to comScore. Final domestic figures will be released Monday.

1. “Guardians of the Galaxy Vol. 3,” $60.5 million.

2. “The Super Mario Bros. Movie,” $13 million.

3. “Book Club: The Next Chapter,” $6.5 million.

4. “Evil Dead Rise,” $3.7 million.

5. “Are You There God? It’s me, Margaret. $2.5 million.

6. “Hypnotic,” $2.4 million.

7. “John Wick: Chapter 4,” $1.9 million.

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8. “Love Again,” $1.6 million.

9. “Air,” $875,357.

10. Dungeons & Dragons: Honor Among Thieves,” $740,000.