September 30, 2023

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Facebook’s parent company Meta has announced that it is rolling out generative artificial intelligence (AI) features for advertisers. The announcement came amid positive quarterly results for the first quarter of 2023. The company beat analyst expectations and reported year-over-year revenue growth for the first time in three quarters. The AI ​​sandbox will allow advertisers to create alternative copies for Facebook or Instagram ads, generate backgrounds via text prompts, and crop images. This latest move by Meta aims to change how brands engage with their audiences on social media.

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Read also: Meta to Commercialize Generative AI by December

Features of AI Sandbox

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The AI ​​Sandbox offers three main features to advertisers. The first feature allows brands to produce different variations of the same copy for different audiences while trying to keep the main message of the ad the same. With this feature, companies can tailor their messaging to specific demographics or locations. The background generation feature makes it easy to create different assets for a campaign. Finally, the image cropping feature helps companies create visuals in different aspect ratios for different mediums, such as social posts, stories or short videos like Reels.

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Read also: Meta open-source AI model trained on text, image and audio simultaneously

Access to selected advertisers

Meta said these features are currently only available to select advertisers. However, the company plans to expand the reach to more advertisers from July this year. “In July, we will begin to gradually expand access to more advertisers and plan to add some of these features to our products later this year,” Meta said in a blog post.

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The new AI Sandbox is currently available to select advertisers on Facebook.
AI sandbox effect

With this new AI toolset, Meta primarily aims to increase engagement levels for advertisers. It also eases the process of creating and launching ads. These features will also help advertisers save time and resources by automating much of the creative process. This could lead to a significant change in the advertising industry and how companies reach their target audiences.

Mark Zuckerberg mentioned that, while the tech giant has started working on various AI tools, it remains committed to Metaverse development. The statement comes after a rebranding of Meta from Facebook, which was done to shift its focus towards creating a virtual space where people can interact with each other and with digital objects in a more impactful way.

Also Read: How Will Data Shape The Metaverse?

our say

The announcement of Meta’s AI Sandbox for advertisers is an important step for the company as it continues to expand its services beyond social media. With the growing importance of AI in advertising, this toolset will help advertisers create impactful ads with ease. As Meta slowly expands access to more advertisers, it remains to be seen how this new toolset will shape the future of advertising on social media.


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