September 24, 2023

In another sign of streaming services’ growing interest in live sports, Peacock will exclusively stream NFL playoff games for the first time next season.

NFL and Peacock, the streaming service of Comcast Corporation’s CMCSA,
NBCUniversal announced a deal late Monday night to stream the wild-card playoff game on Saturday, January 13, 2024, in prime time.

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A price was not disclosed, but The Wall Street Journal reported It was about 110 million dollars.

“As Peacock continues to grow, nothing says ‘must-have’ programming more than a live NFL game,” NBC Sports President Pete Bevacqua said in a statement.

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This would mark the first NFL playoff game not to be available on broadcast or cable TV. Amazon’s AMZN,
Prime Video has streamed playoff games in the past, but they have also been broadcast simultaneously on Broadcast TV.

This season, Peacock will exclusively stream an NFL regular-season game for the first time on Saturday, December 23, when the Buffalo Bills visit the Los Angeles Chargers. Prime Video exclusively streams Thursday Night Football during the regular season.

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Hans Schroeder said, “Expanding digital distribution of NFL content while maintaining broad reach for our games remains a key priority for the league, and bringing the excitement of NFL playoff games to Peacock’s streaming platform in particular is an integral part of that strategy.” is the next step.” NFL executive vice president and chief operating officer of NFL Media said in a statement.

As subscription growth plateaus, streaming companies are looking for new ways to attract and retain viewers, and live sports are viewed as important.

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Apart from Peacock and Prime Video, Paramount+ Mercury,
and Disney’s district,
ESPN+ will also stream NFL games, and this year Alphabet’s GOOG,

YouTube will be the new home for the NFL’s Sunday Ticket package.

apple tv+ aapl,
Streams Major League Soccer, as well as weekly Major League Baseball games. Warner Bros. Discovery’s WBD,
HBO Max began streaming US men’s and women’s national team soccer matches this year, while Peacock and Paramount+ stream English Premier League and UEFA Champions League soccer, respectively.